I have to disagree with you guys about the Microsoft “I’m a PC” commercials. That was actually the smartest thing Microsoft could have done.
Because of Apple’s attacks against vista, doing a commercial about how great vista is wouldn’t work because the Apple ads are so popular.
Microsoft knew that it wouldn’t work, so what they did was attack the image of PC users that Apple created.
All Microsoft is trying to do is create an ad campaign that takes away some of the myth. The Seinfeld commercials failed because they were so random. The Mojave commercials failed because, well, they were just plain bad.
And about the snowboards, I think people are complaining because they don’t want their kids to crash because they were distracted. 